Work Hard Travel BIG · Family business
Build a travel brand around the way clients want to explore.
I work with my wife, Kristi, on the brand, website, and marketing for her travel business—bringing clarity to Bucketlist, Incentive, and Group travel.
An advisor’s expertise deserves a clear digital home.
Work Hard Travel BIG is Kristi Jensen’s travel-advisor business. Its three service areas—Bucketlist, Incentive, and Group travel—serve different reasons to travel, from personal milestones to company recognition and shared experiences.
Working alongside Kristi, I help translate her travel expertise into the website and marketing story. She brings the destination and client-planning knowledge; I contribute brand messaging, content structure, and the digital experience.
Connect positioning, service pages, and content.
The WordPress website gives each travel category its own place, with messaging that helps prospective clients understand the service and take the next step toward planning. My work includes homepage and service-page content, FAQs, blog planning and writing, and campaign messaging.
This is an ongoing, hands-on project: aligning the brand voice, shaping trip content, and improving how the business presents its value online.
Strategy that continues into the day-to-day work.
The project brings together service positioning, website content, editorial planning, and the practical work of supporting a small business. It also shows how I collaborate with a subject-matter expert to make specialized services easier to understand.
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