Marketing Expertise | Michael Jensen

01Brand & campaigns

Make the company easier to understand—and harder to overlook.

I translate business strategy into positioning, narrative, identity, and integrated campaigns. That has included company rebrands, subsidiary alignment, launch messaging, dimensional direct mail, event concepts, sales tools, and the operating guidance that helps every touchpoint sound like the same company.

PositioningBrand narrativeIntegrated campaignsDirect & dimensional mailSales enablementMessage architecture

+150%RFP volume following Paragon's rebrand and integrated campaign program

$31Mrevenue impact supported by the broader Paragon growth strategy

25→43%SQL-to-close improvement after aligning Boostability's marketing and sales story

02Content & editorial

Build content people choose—and a system the business can sustain.

My content work starts with audience need and business purpose, not a publishing quota. I have built video franchises, editorial hubs, product-launch narratives, email journeys, testimonial libraries, and global content programs that turn one strategic idea into many useful formats.

Editorial strategyVideo & YouTubeLaunch contentCustomer storiesEmailSEO content

300M+YouTube views across the “Will It Blend?” channel I ran and produced

+329%blog traffic growth at Blendtec

80+customer stories gathered into a global Xyngular storytelling library

03Communications & PR

Give leaders, employees, media, and customers a story they can carry.

I have led corporate communications, public relations, executive messaging, internal alignment, and global message consistency across public-facing brands and decentralized organizations. The work ranges from national media strategy to the careful internal communications that make an external promise believable.

Nationalcoverage including USA Today, The Today Show, The Tonight Show, Rachael Ray, and NPR

18international markets aligned through communications policy, training, and agency coordination

500K+followers across communications and social channels managed

04Social & community

Turn attention into an audience the brand can keep earning.

I have led social strategy across consumer, publishing, wellness, and global corporate brands—building channel plans, creator relationships, community programs, editorial rhythms, governance, and measurement. The best social work sounds human while still knowing the commercial job it needs to do.

Channel strategyCommunity growthCreator programsSocial governanceTrainingPerformance measurement

800K+YouTube subscribers in the Blendtec community

500K+followers across Deseret Book's brand and passion-page ecosystem

+270%conversion growth supported by Deseret Book's social program

05Events & experiences

Design the moment before, during, and after people enter the room.

I approach events as integrated go-to-market programs—not isolated booths or logistics assignments. Audience selection, creative concept, pre-event outreach, live experience, PR, content capture, sales coordination, and follow-up all need to reinforce the same reason to care.

Trade showsProduct launchesVIP experiencesEvent creativePR momentsLead follow-up

100+live product demonstrations during Cambeo's ShopTalk launch

200+qualified leads generated across the launch program and follow-on event

12targeted VIP attendees secured through the Rudy Ruettiger campaign

06Digital growth & lifecycle

Connect the promise to the path—and the path to performance.

I build digital programs that connect SEO, web experience, CRM, automation, paid activation, email, and sales follow-up. Across three HubSpot implementations, my focus evolved from foundational automation to multi-company platform governance and behavior-informed sales activation.

SEOHubSpot & CRMLifecycle journeysMarketing automationBehavioral triggersAI-enabled efficiencySales alignment

01 / XyngularBuild the foundation

Created the company’s first digital marketing department and implemented HubSpot automation within three months.

02 / Mesa SystemsScale across four companies

Led Enterprise HubSpot implementation to unify contacts, resources, reporting, and sales-marketing workflows.

03 / BoostabilityActivate buying behavior

Expanded lifecycle workflows, introduced AI-supported efficiencies, and used behavior triggers to alert sales when prospects showed purchase intent.

+180%organic traffic growth at Xyngular

+41%organic traffic growth across the Mesa Systems portfolio

+71%closed-deal growth supported by Boostability’s aligned lifecycle system

The channels change. The story still has to work.