Senior marketing leadership · Brand · Growth
I lead marketing teams that turn story into revenue.
I’m Michael Jensen—a senior marketing leader with VP and director experience who connects positioning, content, communications, demand generation, and sales enablement to measurable growth.
Lehi, Utah · Open to Utah-based, hybrid, and remote leadership roles
“Mike is one of the rare few who can truly connect with people—in person and online. He brings a voice and personality to a brand’s content.”
Rick GalanCMO at Redo · Former marketing leader at BILL, Divvy, Qualtrics, Blendtec, 1-800 Contacts & Overstock
Six disciplines.
One growth system.
Strong marketing leadership is not a collection of disconnected channels. I connect brand, communications, content, community, experiences, and digital performance around the same business story.
Brand & Integrated Campaigns
Positioning, rebrands, direct and dimensional mail, sales tools, and campaign systems that make a company easier to understand—and harder to overlook.
Paragon: +150% RFP volume 02 / ContentContent & Editorial Strategy
Audience-led stories, launch narratives, video, email, web, and editorial systems designed to compound rather than disappear after publication.
Blendtec: +329% blog traffic 03 / CommunicationsCommunications & PR
Executive messaging, corporate communications, media relations, internal alignment, and reputation strategy across complex organizations.
National coverage · 18 markets 04 / SocialSocial & Community
Channel strategy, community growth, creator relationships, and social programs that turn attention into an owned audience.
500K+ followers managed 05 / ExperienceEvents & Experiences
Launches, trade shows, VIP programs, PR moments, and sales follow-up designed as one connected customer experience.
Cambeo: 200+ qualified leads 06 / DigitalDigital Growth & Lifecycle
SEO, CRM, automation, lifecycle journeys, paid programs, and performance feedback that connect marketing activity to pipeline.
Boostability: +71% closed dealsSeven stories.
Business results.
Not a highlight reel of deliverables. These case studies show the problem, the strategic choice, the operating system behind the work, and what changed.
Boostability
Repositioning · Lifecycle · Sales alignment
Paragon Relocation
Rebrand · Integrated campaigns · PR
Xyngular
Global content · Product launch · Digital growth
Cambeo
Go-to-market · Events · Executive engagement
Blendtec
Audience strategy · Evergreen content · Email growth
Deseret Book
Communications leadership · Book launches · Social + events
Tabernacle Choir
Album promotion · Fan participation · PR + social
Client strategy.
Hands-on ownership.
Social consulting for Bacon and Facteus, plus brand, website, and ecommerce work with our family businesses.
Bacon Work
Audience strategy and community stewardship for a flexible-work marketplace.
Explore project
Facteus
Consumer-spending insights brought into analyst and journalist conversations during COVID.
Explore project
Work Hard Travel BIG
Brand messaging and a digital home for Kristi’s Bucketlist, Incentive, and Group travel business.
Explore project
Makoa Leis
A family celebration tradition brought to life through a working ecommerce storefront.
Explore projectNumbers meet
narrative.
The channels changed. The mandate stayed consistent: understand the audience, sharpen the story, build the system, and measure the commercial outcome.
Strategy-minded. Story-obsessed. Still willing to roll up my sleeves.
I’m a hands-on player-coach who brings brand, content, digital, communications, events, and demand generation into one commercial system. I like clear positioning, useful creative, honest dashboards, and teams that understand why their work matters.
My best work happens where the business needs both altitude and traction: a leader who can set the direction, align the room, and help ship the work.
Need a senior marketing leader who can set the direction and help ship the work?